What is The Folx Shop and what did I bring to the table?

Through the thoughtful curation of secondhand vintage and retro clothing, The Folx Shop postures a gender-neutral world that allows for style as unique as you.

I empowered the Folx Shop team with an entire brand overhaul -- redesigning their logo, facelifting their social media content (sponsored ads and ongoing features) and other assets critical to their business (business cards, pop-up shop goods).

See examples below.